Digital marketing is one of the fast growing marketing branches. It is also an organized strategy based on technology. This field allows the transformation of the virtual market into a lucrative activity. Since digital marketing is an important part of the Pakistani online employment, many of you are probably thinking about entering this field. As Fratres offers the necessary information about any career or employment project, this article will highlight the roles and the responsibilities in Digital Marketing. Let’s get started!

Digital Marketing Jobs:

Employment within the field of digital marketing is different from the usual marketing methods.  The majority of these jobs seek to achieve lucrative goals through the Internet, by hiring a group of marketers. Each member of the team has a specific task depending on experience and qualifications. 

Entry Level to Digital Marketing:

Digital marketing has opened the door for everyone interested in business without even having a college degree. In fact, digital marketing is not limited to heavy work similar to the schedule of larger companies. It operates from home at a flexible time table, dispensing with the participation of the ordinary individual or the small company in marketing. You can also check ;

5 Best entry-level Digital Marketing jobs in Pakistan

Digital Marketing Platforms:

There are many types of digital marketing platforms ensuring the process of trade. Digital marketing can operate through the following services: 

•        Free advertising sites on the Internet. 

•        Specialized or public forums. 

•        Pages of the site, or social media. 

•        Internet site directories and indexes. 

•        Email campaigns. 

•        During the videos; pop up ads, on Blogs, newspapers and magazines.

Digital Marketing Salary:

Since digital marketing contains a lot of methods, you can choose the appropriate way that helps you to succeed online. Remember that you have a part from the budget established from digital marketing operations. The more you are active on the Internet, the more the marketing campaigns of the products are carried out and the more you earn. In other terms digital marketing salaries depend on the marketer’s experience, in dealing with the mechanisms of electronic marketing, and the continuous development in using the science of electronic marketing in the digital marketing environment.

The Advantages of Digital Marketing:

The digital marketing has many advantages:

It is a low cost and effective method compared to traditional marketing. It provides the possibility of ordering products, directly by sending an order through the company's website. Unlike traditional marketing, the commodity cannot be ordered directly to customers. It rather passes through different taxation procedures. Digital marketing, however, provides the ease of displaying all the company's goods and services through the internet, establishing fast growing exchange. Now let’s see the different digital marketing roles and responsibilities behind this chain of work.

1.      Digital Marketer:

 A digital marketer plays an important role in the success of the projects or companies. This employment is based on performing a series of tasks to avoid financial losses.  Experience is required in this field because a digital marketer should overcome all the challenges and realize successful marketing strategies. 

2.      Marketing Managers:

They are applying general principles of marketing through supervising marketing operations and assigning tasks to the team of marketers. Marketing managers can be those who already own an online marketing project or can the graduates of marketing science operating online for big companies like Bramerz,  Kollage Concept and Symmetry Digital etc..

List of the Best Online Marketing Companies in Pakistan

3.      Multimedia Agents

They are the employees who have several skills like promoting and graphic designing. These roles can be taken by freelancers, who are specialized in making the packaging attractive and eye catching for the clients. Multimedia tasks can be taken by :

•        Creative Assistant 

•        Digital Brand Manager

•        Creative Director 

4.      Digital Marketing Agent:

The field of marketing requires the use of electronic media to develop communication with customers. This task is based on continuous interactions. Although some customers might resist buying offers, digital marketing agents need to be patient in using online selling techniques. 

5.      Digital Marketing Promoters:

They can also work as call center agents for companies that have a digital marketing aspect. Their job consists of increasing operations especially among those clients, who frequently visit commercial sites. Digital marketing promoters are hired in order to sell on a site and gain customer loyalty. 

6.      Digital Marketing Consultants:

Their task is to help clients obtain any information related to the product. They can also work with other interested companies in buying their commodities so that the demand on these products in a rapid manner. Learn how to deal with customers from here:

How to Handle Difficult Customer Interview Questions

These were the different roles and responsibilities of Digital marketing jobs. However, the ways to succeed in digital marketing depend on the product quality or service that can be marketed online.